Growth marketing built by people who also engineer the product it’s selling.
Prosoft USA LLC’s growth marketing practice runs performance marketing, outbound lead generation, SEO and content strategy, and lead nurturing for B2B software and tech companies. Full-funnel growth marketing from a team that understands the technical product, not just the campaign metrics.
- Full-funnelPaid acquisition, outbound, SEO, and nurturing under one accountable team
- Data-drivenEvery campaign measured against pipeline and revenue, not vanity metrics
- Technical fluencyMarketing built by a team that understands B2B software products
Growth marketing & analytics stack
Google Ads
LinkedIn
Meta
Google Analytics
Semrush
Ahrefs
HubSpot
Mailchimp
Salesforce
Hotjar
Zapier
Google Tag ManagerGoogle AdsLinkedInMetaGoogle AnalyticsSemrushAhrefsHubSpotMailchimpSalesforceHotjarZapierGoogle Tag ManagerOutreach, CRM & automation tools we run on
Slack
Gmail
Google Sheets
Notion
Calendly
Stripe
WordPress
Webflow
Intercom
Zendesk
Twilio
Google CloudSlackGmailGoogle SheetsNotionCalendlyStripeWordPressWebflowIntercomZendeskTwilioGoogle CloudA growth marketing agency that doesn’t understand your product optimizes for the wrong metric.
Growth marketing services for B2B software and tech companies differ from traditional marketing in one core way: the buying cycle is longer, the stakeholders are more numerous, and the product itself is often complex enough that generic marketing messaging falls flat. A growth marketing agency that treats an ERP platform the same way it treats a consumer app is optimizing for clicks, not pipeline.
As a growth marketing services company embedded inside a software engineering business, we bring technical fluency to campaigns most agencies can only approximate: messaging that reflects how the product actually works, content that answers the questions real technical buyers ask, and full-funnel growth marketing measured against pipeline and revenue, not vanity metrics.
- Campaigns built around your actual product and technical buyer, not generic B2B templates
- Full-funnel strategy connecting paid, outbound, SEO, and nurturing into one system
- Reporting tied to pipeline and revenue impact, not impressions and click-through rate alone
Four disciplines. One accountable growth marketing strategist.
From paid acquisition through outbound, SEO, and nurturing, every channel is built to feed the same pipeline, not run as disconnected campaigns.
Performance Marketing & Paid Acquisition
LinkedIn, Google, and Meta ad campaigns built for B2B tech buying cycles, with account-based targeting and CPA optimization for high-ticket software sales.
B2B Lead Generation & Outbound Sequences
Cold email and outbound sequences engineered for deliverability and response rate, integrated with your CRM for full pipeline visibility.
SEO & Content Strategy
Technical SEO audits and topical authority content strategy built for both traditional search and answer engine optimization.
Automated Email Marketing & Lead Nurturing
Lifecycle email automation and lead scoring that keeps long B2B sales cycles warm without manual follow-up.
Not sure which growth channel to prioritize first?
Free 15 minute discovery call. Talk to a senior growth strategist, not an account manager.
Growth marketing built around how your buyers actually evaluate software
B2B buying committees, sales cycles, and content needs differ by sector. Our campaigns are built around yours.
What to check before hiring a B2B growth marketing agency
Growth marketing agencies vary enormously in whether they understand technical products or just run generic campaigns. Here’s what actually matters.
Do they understand your product technically?
A real growth marketing partner can speak to your product’s technical differentiators, not just its category.
Is reporting tied to pipeline or impressions?
Vanity metrics are easy to report. Pipeline and revenue attribution require a partner who tracks the full funnel.
Do channels work together or in isolation?
Paid, outbound, SEO, and nurturing should feed one pipeline, not run as disconnected, siloed campaigns.
Who actually runs your campaigns?
Direct access to the strategist making decisions beats a junior account manager relaying agency output.
Do they understand long B2B sales cycles?
Enterprise software buying cycles span months. A partner used to consumer-speed campaigns will optimize for the wrong timeline.
Can they show real pipeline results?
A real growth marketing partner can point to pipeline and revenue outcomes, not just campaign screenshots.
Questions US founders ask about growth marketing
Growth marketing treats every channel as part of one connected, measurable system aimed at pipeline and revenue, using rapid testing and data to iterate. Traditional marketing tends to run channels in isolation, optimizing for awareness and brand metrics rather than a single funnel outcome.
By connecting paid acquisition, outbound, SEO, and nurturing into a single system where each channel feeds the same pipeline, rather than running as disconnected campaigns competing for the same budget without shared attribution.
Pipeline generated, cost per qualified opportunity, and revenue influenced, rather than impressions, click-through rate, or raw lead volume alone, which don’t reflect whether the leads actually convert to revenue.
Map the buyer’s journey from awareness through evaluation to decision, assign the right channel to each stage, paid and SEO for awareness, outbound for targeted reach, nurturing for the long evaluation period, and track attribution across the entire path.
A specialized tech growth marketing agency understands technical buyer psychology, longer B2B sales cycles, and how to translate product complexity into messaging that resonates, which a generalist agency built for consumer or short-cycle B2B products typically doesn’t.